A draft is ready before you open it.
The AI writes every reply in the brand’s voice. It learns that voice from your website at set-up, and from every edit your team makes after that.
It never sends anything itself. A person approves every message.
The inbox for advertisers,
not community managers.
Every comment and DM under your ads and pages, in one list you clear to zero, with an AI draft on each one waiting for you to approve.
30 days free. No card needed. Unlimited seats.
- Google Business
- TikTok
Ad comments are where ad spend leaks.
You pay for every person who sees the ad. Some of them ask a question right under it: the price, the delivery, whether it is right for them.
A question nobody answers is a sale you already paid for and lost. A hostile comment is worse. The next buyer reads it before they read your offer.
Most social inboxes were built for community managers, and treat an ad comment as one more mention. EveryComment treats it as a buyer who is waiting.
Every row in EveryComment shows how long the person has waited.
- Under an hour
- 1 to 4 hours
- 4 to 24 hours
- Over a day
From sign-up to an empty inbox.
Connect your accounts
Name your workspace, add a brand, then connect Facebook, Instagram, Google Business and TikTok. The guided set-up takes minutes.
The AI reads your website
It picks up what you sell and how the brand talks. Check what it found and correct anything that is wrong.
Everything lands in one list
Comments, ad comments, DMs and reviews. Each row shows the platform, the type and how long it has waited.
Approve, send, next
Read the draft, change it if you like, send it. Every edit teaches the AI. Work down the list until it is empty.
Built around the comment under the ad.
Reply in public. Follow up in private. One key.
The public reply shows everyone the question got an answer. The private message turns the comment into a conversation.
EveryComment drafts both and sends them together.
See the ad they are talking about.
A comment on an ad opens with the ad creative beside it. You know what they saw before you write a word.
Hide a hostile comment with one key.
Press H and the comment is hidden on the platform. Only the person who wrote it can still see it.
When a comment is very negative, the AI does not draft a reply. It recommends hiding it. The decision stays with you.
Send the lead to your CRM.
When someone is ready to talk, send them on. The lead leaves through a signed webhook, with an AI summary of the conversation.
It works with Zapier, Make, n8n and GoHighLevel, or anything else that accepts a webhook. A set-up brief is ready to paste into your own AI agent, which wires it into your CRM.
Every client in one inbox.
Run all your brands from one list. Each brand keeps its own accounts, its own AI voice and its own lead webhook.
Invite your whole team, and the client’s team too. Seats are unlimited on every plan.
- Sprout Social, Agorapulse, NapoleonCat
- Priced per seat
- EveryComment
- Priced per brand, unlimited seats
Pay per brand. Bring everyone.
The only thing that changes between plans is how many brands you run. Everyone on your team is included.
- Unlimited seats
- AI replies included, fair-use
- Every brand gets its own AI voice
- 30-day free trial, no card to start
Prices in US dollars, billed monthly.
Questions.
Is the AI sending things by itself?
No. The AI writes drafts. Someone on your team approves every reply before it goes out. For a very negative comment it writes no draft at all, and recommends hiding the comment instead.
Which platforms does it cover?
Facebook, Instagram, Google Business and TikTok. Comments, comments on ads, direct messages and reviews all land in the same list, marked with the platform and the type.
What does connecting involve?
You sign in to each platform and approve the permissions it asks for. For Facebook and Instagram, sign in as someone with full control of the Page. Instagram needs a Business or Creator account linked to a Facebook Page.
The guided set-up walks you through it: name your workspace, add a brand, connect accounts, let the AI read your website, invite your team.
Can I use my CRM?
Yes. Leads leave through a signed webhook, so any CRM that can receive one will work, directly or through Zapier, Make, n8n or GoHighLevel. There are no native CRM integrations. There is a set-up brief you can paste into your own AI agent, which does the wiring for you.
What happens after the trial?
The trial lasts 30 days and needs no card. When it ends, add a card to carry on with the plan you picked. If you do not, you are not charged.
Is my data used to train AI?
Drafts are generated by Anthropic’s Claude, through its API. The privacy policy has the detail.
Answer the people your ads already paid for.
30 days free. No card needed. Unlimited seats.