Answer the comments under your product ads
"Does this ship to Canada?" "Is it ok for sensitive skin?" "Where is my order?" Every comment under a product ad is a buyer at the point of deciding. EveryComment drafts the answer in your voice and puts the oldest question at the top.
Free. Read-only. Unanswered comments, reply time and hostile comments under your ads, in about a minute.
Trial: 14 days free. Cancel any time. Unlimited seats.
The comment section is part of the ad
People read the comments before they read the offer. An unanswered shipping question, or a complaint nobody replied to, costs you the next hundred buyers who scroll past it. A quick, visible answer does the opposite.
Facebook, Instagram and TikTok in one list
EveryComment covers Facebook, Instagram, Google Business and TikTok. Comments, comments on ads, direct messages and reviews land in one list, marked with the platform and the type, and sorted by how long the person has waited.
An ad comment opens with the creative beside it, so "is this the blue one?" is answerable without opening Ads Manager. Enter your Meta ad account ids and comments on dark posts are picked up too.
Answer in public, fix in private
"Where is my order?" gets a public reply that says you are on it and a private message asking for the order number. EveryComment drafts both and sends them together, and only offers the private message while Meta’s 7-day limit for it is still open.
The AI writes drafts. It never sends a reply on its own: a person reads each one, changes it if they like, and presses send. For a very negative comment it writes no draft at all and recommends hiding the comment instead.
Meta gives a business 24 hours from a person’s last message to reply to a DM, and one private message per comment within 7 days of it. For a DM, EveryComment shows the time left in the reply box; for a comment, it offers the private message only inside those 7 days. Neither lets a send slip past the edge.
Source: Meta for Developers: Messenger Platform policy overview, read 2026-09-22.
Hide the comments that are only there to hurt
Press H and the comment is hidden on Facebook, Instagram or TikTok. The writer still sees it; the next buyer does not. For a very negative comment the AI writes no reply and recommends hiding. If you switch auto-hide on for a brand, clearly hostile ad comments are hidden on their own within a daily cap, each one listed and reversible.
What it costs
| Plan | Price | Brands | Seats | AI drafts a month |
|---|---|---|---|---|
| Starter | $49 a month | 1 brand | Unlimited | 2,000 |
| Growth | $149 a month | 3 brands | Unlimited | 5,000 |
| Agency | $399 a month | 10 brands | Unlimited | 15,000 |
Source: EveryComment pricing, read 2026-09-22.
Prices in US dollars, billed monthly. Every plan has a 14-day free trial and unlimited seats, and on any plan each brand beyond the ones it includes is $30 a month. The AI drafts are shared by all the brands on the plan. At the limit the AI stops writing drafts ahead of time for the rest of the month, anyone can still ask for a draft up to a tenth past it, and the count starts again on the 1st. A card is taken at sign-up and charged when the trial ends unless you cancel first.
Source: EveryComment pricing, read 2026-09-22.
Questions.
Does it know my products?
At set-up it can read your website and fill in a brand profile you correct. It does not connect to your store, so order lookups still happen in your own systems; the private message is where you ask for the order number.
Does it reply by itself?
No. Every reply is approved by a person. The only thing it can do on its own is hide a clearly hostile ad comment, and only if you switch that on.
Which platforms?
Facebook, Instagram, Google Business and TikTok.
Sources
Every price and plan fact on this page was read from one of these pages on the date shown. Prices change; check the source before you decide.
- Meta for Developers: Messenger Platform policy overview, read 2026-09-22
- EveryComment pricing, read 2026-09-22
Answer the people your ads already paid for.
Free. Read-only. Unanswered comments, reply time and hostile comments under your ads, in about a minute.
Trial: 14 days free. Cancel any time. Unlimited seats.